Usability testing 9292’s mobile apps
It sucks when things don’t work the way you expect them to, right? And a customer experience oversight can floor an entire product, sending you back to the drawing board. Unless you get testing early on… so that is what we are doing now with the new 9292 apps.
Currently we are, together with Q42 and 9292, busy creating the new 9292 apps. A lot of decisions are made and new ideas pop up during the process. But you don’t want to spend a lot of time building features that people don’t understand or that simply don’t work. So we’ve set up a mobile usability lab at 9292 to test out new features every two weeks.
To test the features we’ve created an entire setup. We monitor what’s on the screen of the mobile phone as well as capturing the behavior of the hands of the user. We give each user scenarios and let them go through the app the way they want to, while speaking their minds. This way we hear their thoughts, first impressions and emotions, which we compare to their actual behavior. A great way of gaining insights early on in the process. The insights we’ve gained so far are immediately reported back to the team, the same day, and used in the next sprint.
Doing usability testing is a good way of gaining valuable insights. At the same time it gives the team great confidence when things work well and a smile on your face when people give compliments.