Pitching ideas.
Make people fall in love with your ideas.

Imagine having the best idea in the world. One that solves a real problem. But you just can’t convince others to make it happen. The dream is dead! Killed before it even started!

Sound familiar?

Get the book today! or Download the tools

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Over the years we have pitched many, many, many different and varied ideas. And we know firsthand how it feels to witness that nugget of inspiration you put so much energy into get crushed into oblivion. Our aim is to make sure this never happens again. To anyone.

That’s why Jeroen decided to write a book about it.

Illustrations by Jenna Arts

Who is this book for?

First and foremost, this book is written with creatives, brand managers, and marketers in mind. Besides creating things (brand identities, products, services, experiences, spaces, etc.) the biggest part of our job is convincing others to make ideas actually happen.

But it’s also a good place to start for anyone who feels that they’re not always in control of their ideas, or finds it difficult to get support from others.

In this book you’ll learn how to get buy-in from others, and discover more about how to:

Define the goal

A clear goal helps you and your teammates focus when creating ideas.

Grab the core of the idea

Learn how to describe your ideas so that they become so clear and bright that they are ready to be pitched.

Understand who to convince

To get the necessary buy-in, we must first understand who we are pitching to.

Prepare for the pitch

Let’s get ready for the big day: the moment you deliver your pitch.

Deliver the pitch

All the preparations are done. The moment to pitch has come.

“Pitching Ideas provides a bulletproof framework and approach to pitching for all aspects of your life, professional and private alike!”

Philip Battin — Design Strategy Lead at Google

About the author

Jeroen van Geel is co-founder and strategist at Oak & Morrow. His mission in life is to bring back a bit of wonder into this world, even if it’s just for his kids. He’s worked on many different projects, ranging from the self-service passport gates at Schiphol airport to an award winning smart projector, Beam. He can’t stop talking about cycling.

The tools

Throughout the book, Jeroen mentions several tools that you can use to pitch your ideas. Amongst these are powerful models like the Core Idea Sheet and the Stakeholder Balance Map.

Core Idea Sheet
Download

Stakeholder Balance Map
Download

Where to get it?

You can buy the book at BIS Publishers. Don’t forget to use PITCH15 on checkout.

Get it now!